Women Entrepreneurs in the Maghreb
The labour market in the Maghreb is characterised by high youth unemployment and a low level of integration of women. The integration of young people is hampered by an economic development model that does not create enough jobs, combined with training that is not adapted to market needs and the lack of attractive jobs in the formal sector. To address these issues, higher education institutions in the region must improve future self-employment prospects for graduates, especially women.
WEMag aims to help reduce the obstacles to entrepreneurship for young educated women in Tunisia and Morocco by providing them with entrepreneurial knowledge, experience and access to networks for business purposes. Using a designthinking approach, it will create a new, common University Course on entrepreneurship designed for women, including project-oriented action learning, online learning and an internship allowing them to discover the first steps of budding companies.
This course will improve the knowledge, skills and competences of female students and recent graduates in Tunisia and Morocco for employability and business creation after formal education. It will foster the entrepreneurial spirit of female students and help them build professional networks for business creation with key actors in their local startup ecosystems. Following the one-year course, students wishing to pursue will benefit from a personal coaching to launch their own companies.
The project will also improve entrepreneurial pedagogy through a Teacher’s Training. This Teacher’s Training Component will be co-created with partner universities in the Maghreb and inspired by the service design methodology, in order to best respond to their context and needs. Given the appropriate tools and support, more female graduates will launch their own companies in Tunisia and Morocco, with a beneficial impact both on their employment prospects and the economy at large.